As a member of the Craft Beer Professionals community, chances are you’ve brewed an incredible beer, nailed the name, and designed a label you’re proud of. But then—boom—your labels arrive late, blurry, or bubbling before a big release. Sound familiar?

Breathe easy—most label mishaps are avoidable with a little prep and planning. Here’s how to keep your next beer release stress-free.

1. Art Files Gone Wrong: Dodging Design Disasters

Nothing ruins a label faster than low-res artwork or incorrect sizing.

• Check Your Resolution: Print-ready files should be at least 300 dpi. Blurry labels? No thanks. Not sure if your file’s sharp enough? Some online design tools will flag it for you.
• Mind Your Bleeds: Bleeds = extra design space that prevents surprise white edges after cutting. Add 0.125″ beyond the cut line. It’s a small detail that makes a big difference.
• Triple Check Your Size: Measure your container, then confirm your label matches. Using a pre-sized template? Even better. No stretching, shrinking, or awkward gaps.

 

2. Material Matters: No More Peeling, No More Tears

Materials matter—especially when your beer ends up in sweaty hands or icy coolers.

• Built for the Elements: Use waterproof BOPP. This material holds up in cold, wet, and wild conditions.
• Adhesive That Sticks: Chilled bottles? Warm taproom? Your labels need an adhesive that handles both.
• Labels That Match Your Vibe: Go bold with white BOPP or level up with silver metallic—bonus: printing color over silver creates stunning foil-like effects.

 

3. Label Application: Smooth Moves Only

Even perfect labels can fail with poor application.

• Clean Before You Stick: Wipe bottles or cans with a dry cloth. Use water for sticky messes—but dry fully before applying.
• Watch the Temps: Cold surfaces = condensation = sliding labels. Apply at room temp for best results.
• Don’t Rush It: If you’re hand-applying, go slow and smooth from the center out. Using a machine? Test a few first and keep the pace steady.

 

4. The Waiting Game: Beat the Deadline Panic

Don’t let labels show up fashionably late.

• Know Your Timeline: Confirm lead times and build in buffer days.
• Ditch the Rush Fees: Some printers charge extra for speed. Find one that doesn’t.
• Approve Fast: The faster you approve your proof, the faster your labels hit production.

 

5. Strong Partnerships Make Better Labels

Your label printer should be more than a vendor—they’re part of your team.

• Ask Questions: Good printers welcome them. Talk materials, sizing, and anything in between.
• Share Your Vision: Be clear and thorough—mockups, expectations, timelines.
• Do a Background Check: Choose a printer with brewery experience and a track record of great service.

Labels Don’t Have to Be Scary

Craft Beer Professionals like you have enough on your plate—labeling shouldn’t be the thing that keeps you up at night. With the right prep, tools, and support, you’ll avoid the usual hiccups and get labels that look as good as your beer tastes.

Looking for a label partner who gets the brewing world? Check out Stomp Stickers. Instant proofs, no rush fees, free shipping, and labels made to last.

Cheers to stress-free labeling!