Liquid yeast cultures have a bad rap for being expensive and sometimes cost-prohibitive. The small-scale nature of liquid yeast propagations result in very high quality, high viability cultures that take meticulous care and time and doesn’t necessarily allow for an economy of scale. Using liquid yeast doesn’t have to be expensive – it’s an investment! Join Jacob Hoover from White Labs as he breaks down best practices for handling liquid yeast and turning that into effective ways to get the most value from your yeast pitch.

Jacob Hoover is the Sales Development Specialist at White Labs and currently resides on the eastern shore in Berlin, MD. He has been with White Labs for nearly six years after graduating with a Bachelor’s degree in Biological Science from the University of Delaware. Jacob is currently attending Johns Hopkins University to earn his Master’s of Science in Genomics, is a Certified Cicerone and an active BJCP Judge.