We all know that in today’s digital age, your brewery’s strongest marketing tool is already in your pocket. It’s your phone. For those who are new to posting on socials, it doesn’t have to break the bank or require a full media team to get started.

Gen Z and Millennials aren’t always looking for perfectly polished posts. The biggest care is authenticity. If you can strike the balance between clean presentation and real, behind-the-scenes storytelling, you’re already ahead of the game.

Here are a few tips and tricks you can implement for free starting today.

1. What’s Your Hook? 

Ask yourself honestly: does this piece of content grab someone’s attention within the first three seconds? If it doesn’t stop the scroll, it’s easy to get lost in the feed. Over time, this means your posts can be deprioritized by the algorithm, limiting your reach.

Use intriguing questions, curiosity-building visuals, or bold statements to pull people in quickly and keep them engaged. The key is to create hooks that have staying power. Content that makes people pause and want to learn more.

Examples: 

• A close-up shot of hops dripping with dew paired with the question, “Ever wonder what makes our IPA stand out from the rest?”
• Or a fun challenge like, “I’m trying a new beer every day until my boss guesses which one it is.” Both invite viewers to stop scrolling and keep watching.

2. Video “Reels” Are King 

Short-form video content like Instagram Reels is dominating social media right now. Reels grab attention fast and get prioritized by algorithms which means more eyes on your brewery’s story. Posting a reel is so much stronger than any flyer type post. Video shows movement, energy, and personality, things a static image just can’t capture.

You don’t need expensive gear or a professional setup. Use your phone to capture quick clips of your brewing process, tastings, events or staff moments.

Batch filming reels can save you time and help keep your content fresh and consistent. Every other tip in this article works even better when paired with reels. Whether you’re sharing a micro-story or showing a collaboration, reels bring those moments to life.

3. Post Process, Not Just Product 

Only posting the final product can make your breweries feed feel one-dimensional. A lineup of polished cans and perfectly poured pints might look good, but it doesn’t always tell the full story. Try building a world around your brewery and what it stands for to captivate a fresh audience!

Share video reel content on what a brew day looks like. Record the canning line in action. Take a video

during hop selection. Ask your team to film some of their personal staff picks. Social media takeovers by your creative staff member or your favorite stories that happen at the brewery!

You’re not just selling a drink. You’re inviting people into your world. That’s where they connect the dots.

4. Social Media Collaborations Are Key 

Some of the best ideas come from simple, real-world connections. Social media is no different. Collaborations are one of the most effective ways to grow your audience and show your brand’s personality.

A lot of content creators are more than happy to post collaboration videos because they love your location and vibe. Use that passion to your advantage. Whether it’s a collab with another brewery, a local business, an artist, or a creator, highlight the process, not just the outcome. Share behind-the-scenes clips, brainstorming sessions, and the people involved.

This is Gen Z networking 101. These partnerships bring fresh energy to your feed and help your brewery reach new eyes without spending a dollar.

5. Post One Video “Reel” Per Week 

Consistency is everything on social media. You don’t need to post every day, but setting a goal to post one Reel per week can significantly boost your reach and engagement over time. Instagram & Facebook rewards regular activity, especially when it comes to Reels. Posting weekly tells the algorithm your page is active and relevant, making it more likely your content will be shown to new viewers.

Keep it simple:

• A fresh beer getting tapped
• A behind-the-scenes look at your brew day
• A quick staff pick or customer reaction
• A teaser of an upcoming event or release

You do not need perfection, presence and originality is as good! One Reel a week is a manageable habit that builds momentum and keeps your brewery top of mind.

6. Link Your Facebook and Instagram Accounts 

Save time and effort by linking your brewery’s Facebook and Instagram accounts. When you post on Instagram, the content automatically shares to Facebook too. This simple step doubles your reach without doubling your workload.

It also helps keep your brand message consistent across both platforms, making sure your audience hears the same story whether they’re scrolling on Facebook or Instagram.

Linking accounts is a smart, no-cost way to maximize exposure and keep your social media efforts efficient.

When you shift from only posting products and events to showing your process, your people, and your personality, it completely changes how your brand is experienced. From a social media perspective, this approach helps you build a larger audience, which leads to more customers and long-term revenue growth.

These simple tips and tricks don’t cost a thing, but when applied consistently, they can have a real impact on your business.