When brewing, you follow a scientific process. You know what yeast characteristics will yield what flavor profiles, and how to intervene if fermentation isn’t progressing properly. Why should the people side of your business be any different? This session will serve as a crash course in evidence-based, repeatable best practices for selecting employees with the right traits, skills, attitudes, and competencies to help you meet your business objectives.

We’ll cover how to:
• Find the perfect recipe: discuss how to determine which combination of knowledge, skills, abilities, and attributes are most important in your key roles.
• Gather your equipment: review various selection methods (interviewing, assessments, etc.), and learn the strengths, limitations, and appropriate uses of each
• Take measurements: Investigate various methods and metrics for measuring and quantifying the impact of your selection strategy to your operational budget.

As a measurement strategist, Whitney Martin’s passion and expertise lies in the field of surveys and assessments. A self-professed “data nerd,” Whitney has a Master’s degree in the area of Human Resources Measurement and Evaluation and has conducted extensive research on the predictive validity of various hiring assessment strategies.

Thanks to over a decade functioning as a “vendor-agnostic” consultant, Whitney provides a unique perspective on the broad landscape of the testing and assessment industry, and employee selection strategies, in general. She is a firm believer that there are no one-size-fits-all “best” products, and that tools and vendors should be selected based on their ability to solve a specific problem. She spends much of her time studying the available tools in the marketplace, scrutinizing the science, and analyzing the strengths, weaknesses, and appropriate uses for each.

Whitney has been a highly rated speaker at several National HR Conferences and has authored articles on assessments for several books and publications, including Harvard Business Review. She is a member of the Society for Industrial & Organizational Psychology (SIOP) and has two decades of experience working in the assessment industry.