We’ve all seen it, the craft beer section in many retailers is shrinking giving way to more choices for the consumer to consider. This makes package design is even more important today, as craft beer competes across beverage categories. This presentation focuses on success in retail. You will learn how to leverage package design as a powerful selling force and I will also give you the tools to OBJECTIVELY evaluate your packaging and plan for success.

Dave Smith owns and operates Green Duck Studio in Dover, NH. His award-winning branding, design and marketing studio operates in the food & beverage space with a focus on the craft beer industry. Before launching his own studio, Dave was the Director of Marketing for Stoneface Brewing in Newington, NH and the VP Marketing & Creative for Riverwalk Brewing in Newburyport, MA. Prior to his foray into craft beer, Dave designed packaging systems for large consumer retail brands such as Sprouts, Dean Foods, Hood, Stonyfield, Scotts/Miracle•Gro and Home Depot.