Our 2023 Employee Satisfaction Report shows that 40% of craft beer industry professionals do not believe they were properly trained for their role. However, 90% of respondents want to continue learning and growing at their brewery. In this session, we will speak with Sasha Zalob, a Board Certified Behavior Analyst, on how to improve staff performance and the importance of positive reinforcement. Sasha will share strategies on how to provide critical feedback, how to diagnose performance issues, and discuss the impact improving staff performance can have on your entire operation.

Sasha Desmarais Zalob is a Board Certified Behavior Analyst (BCBA) with over 15 years of experience in the field of Applied Behavior Analysis (ABA). He has worked with a wide variety of children and adults, specializing in the treatment of autism and other developmental disorders. Sasha also has gained experience in Organizational Behavior Management (OBM), the behavior analytic approach to improving employee performance within a business context.