Blake Edmunds spent 15 years in the sports industry with stops at Wake Forest University, the Winston-Salem Dash and, most recently, the University of South Carolina. After accomplishing many of his career goals, including National Collegiate Mascot of the Year as an undergrad and the National Collegiate Sports Marketing Team of the Year, Blake decided to pursue his other passion, brewing, and open up a brewpub in his hometown of Chesapeake, Virginia. Studly opened in December 2022.

In this conversation, we chat live with Blake about his experience since opening. We dive into what he’s learned so far, what has surprised him, and what he’s been able to apply from his background in sports to create out of the park taproom experiences. No baseball puns will be spared.