Your taproom and brewpub customers are a special blend—just like the unique beers you serve them. With the right merch, you can pour your brand into every part of the customer experience.

Promotional products are more than souvenirs. They create awareness, build loyalty and even add revenue. Think of them as an extension of the experience you’ve worked so hard to perfect. Here are a few ways to make sure your merch lineup is as memorable as your latest release.

Be event-ready

Beer festivals, tap takeovers and community events are prime places to get your name in front of new customers. Swag like Koozies®, stickers, sunglasses and bottle openers are simple ways to create buzz. These items travel easily, keep costs down and help you reach a crowd that may be meeting your brewery for the first time. Limited-edition giveaways tied to seasonal releases—like a commemorative pint glass for an anniversary brew—give fans a reason to collect and share. Having a stash of ready-to-go promo products ensures you’re for an anniversary brew—give fans a reason to collect and share. Having a stash of ready-to-go promo products ensures you’re never caught unprepared when opportunities pop up.

Stock customer favorites

Selling logoed apparel or drinkware isn’t just about extra income—it’s also about pride of ownership. Customers love to wear their favorite brewery’s shirt, hoodie or hat and show it off like a badge of honor. Every time they wear it, your name travels with them. Seasonal collections—holiday hoodies, Oktoberfest tees, summer tanks—keep your merch fresh and encourage repeat purchases. Smaller impulse buys—like magnets, keychains and coasters—may seem minor, but they provide everyday visibility in homes, offices and cars. Even stickers can become powerful brand ambassadors when they end up on water bottles, laptops or coolers.

Style your staff

Your crew is part of the experience too. Outfitting staff in polos, T-shirts or aprons gives your brewery a cohesive, professional look. It also helps customers know who’s behind the bar and who they can ask for recommendations. Staff apparel promotes with a purpose; it makes your team feel like part of something bigger while reinforcing your brand to every guest who walks in the door. At festivals or off-site events, matching gear ensures your brand stands out in the crowd.

Why it matters

Every piece of merch is a touchpoint—one more way customers connect with your brewery. Done right, these items build recognition, spark loyalty and bring in added revenue.

About 4Imprint

With 4imprint, you get more than just products—you get a partner in advertising. You’ll have free art assistance to bring your ideas to life, guidance from people who know the industry inside and out, and on-time delivery you can count on. That’s certainty you can build your brand around.

Raise a glass to better branding! With thoughtful merch, you can extend your reach, strengthen connections and keep customers coming back pint after pint.

Ready to put your logo to work? Visit 4imprint.com/CraftBeerProfessionals for brewery-focused
ideas and an exclusive CBP discount.