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View the complete schedule with presentation descriptions

Watch live in Craft Beer Professionals or on YouTube.

All sessions 45 minutes. All times ET.

Monday, October 16 presented by Encompass Technologies

11am – Welcome

Andrew Coplon (Craft Beer Professionals/Secret Hopper)

11:10am – Measuring Marketing Effectiveness

Chris Overlay (Get Hoptimized)

12pm – Multi-Segment Production: Future Proofing Business in a Maturing Beverage Industry

Garth Beyer (Encompass Technologies), Jamie MacLean (Sleeping Giant Brewing), Mike Denmon (Coronado Brewing), Sam Green (Untitled Art, Octopi Brewing)

12:30pm – Aligning Production Capabilities with Management Goals

Kyle Smith (Gorman Smith Beverage Equipment)

1pm – The Agony and the Ecstasy of Contact Brewing

Jeremy Cowan (Shmaltz Brewing)

1:30pm – You Got 99 Problems, But Your Mug Club Ain’t One…

Frank Green III (Modern Times), Kam Whitworth (Coronado Brewing Company), Ross Stensrud (TapWyse)

2pm – Craft Brewing is Saturated: What’s Peak Brewing and What You Can Do to Survive

Matthew Hon (Brew Ninja)

2:30pm – Your Brewery Layout – Getting It Just Right

John Gonzales and Justin Fox (Bespoke Brewing Solutions)

3pm – Brewing with Honey

Keith Seiz (National Honey Board)

3:30pm – Barreling Towards Success: Maximize Productivity by Tracking Barrels vs Dollars

Adrian Brinkley (GHJ)

4pm – Leveling Up: Systems of Internal Accountability

Panelists: Marry Brettmann (Beverage Business Builders), Ethan Tsai (Brewery Operations Consultant), Nancy Trigg (Trigg Performance Collective), Jon Hyman (Wickens Herzer Panza)

Moderator: Laura Lodge (Start A Brewery)

5pm – How to Write a Brewery Job Description

Panelists: Justin Riopelle (Brewing Industry HR Consultant), Katie Rado (Trace Brewing), Kyle Smith (Gorman Smith Beverage Equipment), Lance Furer (Bright Penny Brewing), Stephanie Vavonese (BrewRecruit)

Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)


Tuesday, October 17 presented by Boelter

11am – Communicating “Kids in Breweries” Guidelines Effectively

Kyle Rheiner (Arthur Hall Insurance /

12pm – Culture Matters: Why Your Team’s Experience in Your Taproom Should be What You Focus on First

Andy Risvold (Forgotten Star Brewing) & Matt Schwandt (Bauhaus Brewlab)

12:30pm – Beyond Basic KPIs: The Rise of Enhanced Brewery Analytics

Jeremy Carney (Central Coast Analytics)

1pm – Crafting Your Brand: How to Choose the Right Brewery Merchandise Mix

Kyley Wellington (Boelter)

1:30pm – Don’t be Afraid: Using AI to Create Fresh Labels

Luis Duma and Chris Sumpter (The Robots Won)

2pm – Strategically Brewing Success: Navigating Pre-Launch & Post-Launch for Your Brewery

Taylor Smith (GoTab)

2:30pm – Having Fun Planning Effective, Engaging Events for Your Brewery

Amy Martin (Stormcloud Brewing)

3pm – Legal Issues with Opening a Second Location: What to Think About Before Saying “I Do.”

John Szymankiewicz (Beer Law Center)

4pm – Tips of Tips: How to Legally Pay Your Tipped Workers

Jon Hyman (Wickens Herzer Panza)

5pm – Married in Beer: Running a Business with Your Partner (Jake + Kayleigh Lohse, Presidential Brewing)


Wednesday, October 18 presented by Gorman Smith Beverage Equipment

11am – 90 Days to Better Brewery Employee Engagement

Larry Chase (Ray Johnson Group)

12pm – Addressing Sexual Harassment in Brewery Environments: Fostering Respectful

Danyelle Semjonovs (Beer Law HQ) and Betsy Lay (Lady Justice Brewing Company)

12:30pm – Purchasing 101: How to Make Procurement Suck Just a Little Less

Dan Klasen (Beverage Federation)

1pm – Identity – Brand Power for Success

Aaron Gore (Fresh Pitch Beverage Consulting)

2pm – Eyes on the Stars, Feet on the Ground: Staying Savvy in a Turbulent Market

Don Marcil and Mike Paladino (Lotus Beverage Alliance)

2:30pm – Using Antifoam to Improve Safety and Yield in the Brewery

Dana Johnson (Birko)

3pm – Satisfying Beer Lovers’ Demands for DtC

Alex Koral (Sovos ShipCompliant)

3:30pm – How to Reduce Brewey Production Energy Costs

Zack Hallock (Competitive Energy Services)

4pm – Big Quality Energy: The Assurance to be Consistency

Emily Wang (Fermly)

5pm – What’s Next After Beer Festivals [Go Extinct]?

Scott Kolbe (Market Your Craft)