CBP Fall Virtual Conference Schedule
presented by ABS Commercial, Pneumatic Scale Angelus, and CO2Meter
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View the complete schedule with presentation descriptions
Watch live in Craft Beer Professionals or on YouTube.
All sessions 45 minutes. All times ET.
Monday, October 17 presented by ABS Commercial
11am – Welcome
Andrew Coplon (Craft Beer Professionals/Secret Hopper)
11:10am – Science By Any Memes Necessary
Emily Wang (Fermly)
12pm – The ABC’s of IRI (and other Syndicated Data)
Julie Rhodes (Not Your Hobby Marketing Solutions)
12:30pm – How to Make Ownership Your Competitive Advantage
Larry Chase (Ray Johnson Group)
1pm – WTF, Data?! Numbers = Profits!
Pulkit K. Agrawal (The 5th Ingredient)
1:30pm – Leveraging Events to Grow Your Tap Room Business
Laura Lodge (Start a Brewery)
2pm – Attracting (and Keeping) Top Talent: ESOPs vs Profit Sharing
Brandon Selinsky (Beer Law HQ)
2:30pm – Developing Your Own Sense of Beer Style
Jeremy Storton (Good Beer Matters) and Julia Herz (American Homebrewers Association)
3pm – After the Reckoning: A Safe Bars Experience
Safe Bars
3:30pm – Taproom by the Numbers: Why Data-Driven Breweries Succeed
Nancy Trigg (Arryved POS) and Kary Shumway (Craft Brewery Financial Training.com)
4pm – Designing And Selecting Your Brewhouse Equipment
Eric Ghiloni (ABS Commercial)
4:15pm – A Guide to NA Beer Production
Ben Jordan (ABV Technology)
4:30pm – How E-Commerce Can Take Your Brand to the Next Level
Jason Sherman (TapRm)
5pm – Pro Tip: A Conversation of Tipping in Breweries
Panelists: Carmone Macfarlane (Phoenix Brewing), Greg Heller-LaBelle (The Colony Meadery), John Szymankiewicz (Beer Law Center), Justin Roberts (Kickfin), Sam Gebhardt (Berthoud Brewing)
Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)
Tuesday, October 18 presented by Pneumatic Scale Angelus
11am – Welcome
Andrew Coplon (Craft Beer Professionals/Secret Hopper)
11:10am – Choosing Brewery Equipment: Lightning Round!
Kevin Weaver (Brewmation)
11:30am – Surviving & Thriving: A Phased Approach to Growing Your Brewery
Don Marcil and Mike Paladino (Stout Tanks & Kettles)
12pm – How to Attract Sponsors for Brewery Events or Programs
Meghan Connolly Haupt (MCH Strategy)
12:30pm – The Fundamental Brewery Marketing Strategy
Chris Overlay (Hoptimized Digital)
1pm – Carrots: Incentives for Productivity
Aaron Gore (Bevana)
1:30pm – Guest Experience: How to Thrive in an Instant, On-Demand World
Brent Hernandez (Redlight Redlight Craft Beer Bar), Doug Cleary (GoTab), and Rick Malthaner (GoTab)
2:15pm – QC, Scheduling, & Flexibility: Software Strategies for Success
Randy Smith (VicinityBrew)
2:30pm – Key Performance Indicator Insights: Knowing Your Numbers
Josh Lance (Lance CPA)
3pm – Rising to Leadership: Optimize Your Service on Boards and Committees
Meg Ellis (Texas Craft Brewers Guild)
3:30pm – Managing Your Team with a Scorecard System
Julie Rhodes (Not Your Hobby Marketing Solutions)
4pm – What Do You Mean There’s No Alcohol? Sales and Marketing Strategies for NA Beer
Scott Kolbe (Market Your Craft)
4:30pm – 5 Ways to Boost Your Video Marketing Game
Bryant Vander Weerd (Full Pour Media)
5pm – From Grain to Package
Panelists: Alex Smith (ABS Commercial/Raleigh Brewing), Dan MacKinnon (MacKinnon Brothers Brewing), Elden Rowland (Pneumatic Scale Angelus), Mike Davis (Pneumatic Scale Angelus)
Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)
Wednesday, October 19 presented by CO2Meter
11am – Welcome
Andrew Coplon (Craft Beer Professionals/Secret Hopper)
11:10am – The Art and Science of Media Relations
Chad Melis (Turn It Up Media)
11:30am – Increasing Brewery Efficiency & Beer Quality with Production Data
Brynn Keenan (Grist Analytics)
12pm – Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing in the Craft Beer Industry
Dana Kaluzny (Endswell Beer) and Tom Halaska (Ritual Beverage)
12:30pm – Less Waste, More Profit: The Secrets to Building A Sustainable Business
Jamie Schild (A-Bay Engineers)
1pm – Life-Saving Alarms for CO2 Leaks: What You Need to Know
Josh Pringle (CO2Meter)
1:15pm – The Art of Collaboration: How to Successfully Partner with a Non-Profit
Chris Geib (Brewing Funds the Cure – National Pediatric Cancer Foundation)
1:30pm – Little Changes: Actionable Strategies to Elevate the Customer Experience
Dan Hornbrook (MarketMyBrewery/BrewLogix)
2pm – Diversify Where Your Pour With Pop-Up Bars
Chris Musil (Coldbreak) and Justin Lynch (Arryved POS)
2:30pm – Making the Most of Your Malt
Riley Aadland (RMS Brewing Solutions)
3pm – What’s in a Label? A Review of Regulatory Guidelines and Registration Processes for Breweries
Alex Koral (Sovos ShipCompliant)
3:30pm – Online Advertising & Your Brewery: Dos and Don’ts
Devon Hoffman (Site-Seeker)
4pm – Aging With Grace: Innovating While You Grow Older
Warren Bondi (Beer Marketeers)
4:30pm – Using Fermentation Profiles to Improve Your Recipes
Pål Ingebrigtsen (Plaato)
5pm – Storytime with Marcus Baskerville (Weathered Souls Brewing Company)