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Register Now for our Milwaukee, WI Workshop (June 19-21, 2023)

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View the complete schedule with presentation descriptions

Watch live in Craft Beer Professionals or on YouTube.

All sessions 45 minutes. All times ET.

Monday, October 17 presented by ABS Commercial

11am – Welcome

Andrew Coplon (Craft Beer Professionals/Secret Hopper)

11:10am – Science By Any Memes Necessary

Emily Wang (Fermly)

12pm – The ABC’s of IRI (and other Syndicated Data)

Julie Rhodes (Not Your Hobby Marketing Solutions)

12:30pm – How to Make Ownership Your Competitive Advantage

Larry Chase (Ray Johnson Group)

1pm – WTF, Data?! Numbers = Profits!

Pulkit K. Agrawal (The 5th Ingredient)

1:30pm – Leveraging Events to Grow Your Tap Room Business

Laura Lodge (Start a Brewery)

2pm – Attracting (and Keeping) Top Talent: ESOPs vs Profit Sharing

Brandon Selinsky (Beer Law HQ)

2:30pm – Developing Your Own Sense of Beer Style

Jeremy Storton (Good Beer Matters) and Julia Herz (American Homebrewers Association)

3pm – After the Reckoning: A Safe Bars Experience

Safe Bars

3:30pm – Taproom by the Numbers: Why Data-Driven Breweries Succeed

Nancy Trigg (Arryved POS) and Kary Shumway (Craft Brewery Financial

4pm – Designing And Selecting Your Brewhouse Equipment

Eric Ghiloni (ABS Commercial)

4:15pm – A Guide to NA Beer Production

Ben Jordan (ABV Technology)

4:30pm – How E-Commerce Can Take Your Brand to the Next Level

Jason Sherman (TapRm)

5pm – Pro Tip: A Conversation of Tipping in Breweries

Panelists: Carmone Macfarlane (Phoenix Brewing), Greg Heller-LaBelle (The Colony Meadery), John Szymankiewicz (Beer Law Center), Justin Roberts (Kickfin), Sam Gebhardt (Berthoud Brewing)

Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)

Tuesday, October 18 presented by Pneumatic Scale Angelus

11am – Welcome

Andrew Coplon (Craft Beer Professionals/Secret Hopper)

11:10am – Choosing Brewery Equipment: Lightning Round!

Kevin Weaver (Brewmation)

11:30am – Surviving & Thriving: A Phased Approach to Growing Your Brewery

Don Marcil and Mike Paladino (Stout Tanks & Kettles)

12pm – How to Attract Sponsors for Brewery Events or Programs

Meghan Connolly Haupt (MCH Strategy)

12:30pm – The Fundamental Brewery Marketing Strategy 

Chris Overlay (Hoptimized Digital)

1pm – Carrots: Incentives for Productivity

Aaron Gore (Bevana)

1:30pm – Guest Experience: How to Thrive in an Instant, On-Demand World

Brent Hernandez (Redlight Redlight Craft Beer Bar), Doug Cleary (GoTab), and Rick Malthaner (GoTab)

2:15pm – QC, Scheduling, & Flexibility: Software Strategies for Success

Randy Smith (VicinityBrew)

2:30pm – Key Performance Indicator Insights: Knowing Your Numbers

Josh Lance (Lance CPA)

3pm – Rising to Leadership: Optimize Your Service on Boards and Committees

Meg Ellis (Texas Craft Brewers Guild)

3:30pm – Managing Your Team with a Scorecard System

Julie Rhodes (Not Your Hobby Marketing Solutions)

4pm – What Do You Mean There’s No Alcohol? Sales and Marketing Strategies for NA Beer

Scott Kolbe (Market Your Craft)

4:30pm – 5 Ways to Boost Your Video Marketing Game

Bryant Vander Weerd (Full Pour Media)

5pm – From Grain to Package

Panelists: Alex Smith (ABS Commercial/Raleigh Brewing), Dan MacKinnon (MacKinnon Brothers Brewing), Elden Rowland (Pneumatic Scale Angelus), Mike Davis (Pneumatic Scale Angelus)

Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)

Wednesday, October 19 presented by CO2Meter

11am – Welcome

Andrew Coplon (Craft Beer Professionals/Secret Hopper)

11:10am – The Art and Science of Media Relations

Chad Melis (Turn It Up Media)

11:30am – Increasing Brewery Efficiency & Beer Quality with Production Data

Brynn Keenan (Grist Analytics)

12pm – Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing in the Craft Beer Industry

Dana Kaluzny (Endswell Beer) and Tom Halaska (Ritual Beverage)

12:30pm – Less Waste, More Profit: The Secrets to Building A Sustainable Business

Jamie Schild (A-Bay Engineers)

1pm – Life-Saving Alarms for CO2 Leaks: What You Need to Know

Josh Pringle (CO2Meter)

1:15pm – The Art of Collaboration: How to Successfully Partner with a Non-Profit

Chris Geib (Brewing Funds the Cure – National Pediatric Cancer Foundation)

1:30pm – Little Changes: Actionable Strategies to Elevate the Customer Experience

Dan Hornbrook (MarketMyBrewery/BrewLogix)

2pm – Diversify Where Your Pour With Pop-Up Bars

Chris Musil (Coldbreak) and Justin Lynch (Arryved POS)

2:30pm – Making the Most of Your Malt

Riley Aadland (RMS Brewing Solutions)

3pm – What’s in a Label? A Review of Regulatory Guidelines and Registration Processes for Breweries

Alex Koral (Sovos ShipCompliant)

3:30pm – Online Advertising & Your Brewery: Dos and Don’ts

Devon Hoffman (Site-Seeker)

4pm – Aging With Grace: Innovating While You Grow Older

Warren Bondi (Beer Marketeers)

4:30pm – Using Fermentation Profiles to Improve Your Recipes

Pål Ingebrigtsen (Plaato)

5pm – Storytime with Marcus Baskerville (Weathered Souls Brewing Company)