CBP Spring Virtual Conference Detailed Schedule
Aseptic Fruit Purees
Jason Sleeman | Brewery Lender
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Watch live in Craft Beer Professionals or on YouTube.
All sessions 45 minutes. All times ET.
Monday, April 3
presented by Aseptic Fruit Purees
11am – Welcome
Andrew Coplon (Craft Beer Professionals/Secret Hopper)
11:10am – Patching Your Leaky Sales Pipeline: Improving The Efficiency of Your Sales Team
Julie Rhodes (Not Your Hobby Marketing Solutions)
Sales team? Pipeline? Yes, these concepts apply to you, no matter your production size! The sales team could be just you (the owner/operator) or your solo sales rep, but regardless of how many bodies you have representing your brand in the wholesale channel, you need to make sure that time spent in the market is used efficiently and effectively. In today’s competitive marketplace, sales skills and strategic systems are more important than ever. Join me for a sales boot camp of sorts where you will learn how to sell by science and process, be able to build SOPs for your sales team, and how to make sure that you don’t have a leaky sales pipeline.
12pm - Pitfalls of Buying (or Selling) a Brewery
John Szymankiewicz (Beer Law Center)
We're continuing to see consolidation in the craft beer industry, especially among independent breweries. Some people are looking to exit the industry, some are looking to break in. And, right now, it may be cheaper to buy a brewery than to start or build one. But there are some real dangers to consider when you're looking at a transaction. From financing to due diligence to closing the transaction - it's not as simple as you might think. Don't make a mistake that can tank the business. This presentation will walk through the overall process, from Letter of Intent to Closing, and highlight the risks you should consider or mitigate.
12:30pm - The Massive Opportunities For Content Creating Brewers
Adam Mills (Cartridge Brewing)
In this talk, we will discuss the wide range of benefits for both breweries and brewers, when brewhouse staff creates video content for Youtube and other social media platforms. Creating video content for YouTube is a great way for brewers to connect with their customers, build their personal brand, and differentiate the company's brand from the competition. Launching this type of initiative does not require significant capital expenditure, and the rewards can be significant. I will explain the path I took in my content creation journey, and present the blueprint I used to grow my online presence.
1pm - How Do I Know I’m Making Good Beer?
Panelists: Erik Fowler (Education & Brewery Experience Manager, White Labs), Jon Hughes (PhD, Director of Brewing and Sensory Science, UC Davis Continuing & Professional Education), Lindsay Barr (Founding Partner, CSO, DraughtLab Sensory Software), Melissa Antone Timm (Quality & Sensory Specialist), Neil Witte (Cicerone Certification Program)
Moderator: Laura Lodge (Start A Brewery)
Every brewery needs to know when their beer is oxidized, infected, contaminated, or otherwise NOT good, so join us to discuss the internal systems, controls, resources, and support that's out there to help you make sure your beer is clean, of quality, and making it to the customer's glass successfully.
1:30pm - Claims Stories and the Nightmare of Improper Brewery Insurance
Joey Broms (Baer Insurance Services, Inc.)
During this presentation, I will be leading a spooky discussion of three separate claims stories that have happened to other breweries. These claim examples will cover three basic items of securing the insurance for brewers. There are many risks inherent in the brewery process and you deserve to know what they are and how to make sure you are covered before you have a loss. The three ghost stories I will be discussing are:
- The Wild Wild Yeast
- Careful Where You Keg Stand
- Too Hot to Handle
2pm - Saving Green by Going Green at Your Brewery
Kathy Black (New Hampshire DES - Sustainable Craft Beverage Program), Meghann Quinn (Virginia DEQ - Office of Pollution Prevention), Rayna Oliker (Colorado CDPHE - Green Business Network Administrator)
Join representatives from multiple states to find out what opportunities are available for breweries to gain efficiencies through better environmental practices. Many states offer assistance to brewers to find ways to reduce water and energy usage. These programs can help you…
Improve profitability while minimizing environmental impacts.
- Create a culture of sustainability by empowering employees to drive the effort.
- Minimize natural resource usage.
- Provide a safer work environment.
- Add value to your local community.
- Protect supply chain ingredients.
- Attract and retain high quality employees.
- Enhance your image as a responsible craft beverage producer.
Representatives from Colorado, New Hampshire and Virginia will describe opportunities available in each state and help point others to opportunities in their states when available.
2:30pm - Using Brewery Production Data to Evaluate Finances, COGS, Product Traceability, and KPIs
Pulkit Agrawal (Beer30 by The 5th Ingredient)
In this talk, PK will present on 4 key topics that tie in with key financial practices for your brewery. (1) Going over the different methods of accounting syncing and setting up charts of accounts. (2) Evaluating methodologies for calculating COGS especially with split batching and merging. (3) Evaluating the importance of lot traceability and sales traceability for raw materials and package supplies, in case there is ever a product recall. And (4) Setting metrics for KPI trackings for the finances for your brewery with targets and variances.”
3pm - NA Beers: No Alcohol, Many Compliance Concerns
Alex Koral (Sovos ShipCompliant)
"The growth in the non-alcoholic adult drinks category has everyone’s attention, with Global Market Insights projecting it to grow to $30 billion by 2025. First Key reports that dollar sales of non-alcohol (NA) beer, wine, and spirits brands doubled between 2020 and 2022, with NA beer accounting for over 80% of that category.
While NA beers contain scant or no alcohol, they still come with a variety of compliance concerns, not all of which may be expected or simple to parse. This session will cover:
- How is NA beer regulated by alcohol control boards, including licensing, taxes and distribution restrictions
- How to properly label NA beer, including FDA requirements
- How—and if—NA beer can be sold by alcohol retailers"
3:30pm - Creating Your Purchasing Playbook: 3 Initiatives for Any Size Brewery
Dan Klasen (Beer and Wine Federation)
This presentation is about helping ‘craft owners/operators' accomplish two things, 1) creating a purchasing playbook for their business and 2) developing clear near-term actions they can take back to their brewery/distillery/etc. The discussion starts with outlining how organizations can use a few simple documents to create the necessary data to drive a procurement process. Specifically, starting to outline their current state of costs; what are they buying, from who, per unit cost, etc. (Free downloadable template to be provided)
With both a playbook and content/data established – Negotiating is the next topic. Many people are uncomfortable with negotiating. This presentation will touch on reframing this approach to working with your suppliers. Less on either, ‘us vs them’ or the ‘supplier friendship’ issue and more on approaching negotiation with transparency. Also, we’ll review a host of things that a small craft business can negotiate on besides just price.
Lastly, rounding out the purchasing playbook discussion is how to think of cost savings exercises as important as increasing sales. Now, more than ever, it’s critical for the craft industry to realize that the challenges of supply chain, inflation, and increased competition aren’t going away. But cost reduction measures can help organizations avoid the trap of working harder for less money. A purchasing playbook can be a great tool to help you do more in years to come without impacting your craft. We’ll share benchmark percentages for running a lean operation that creates a foundation to build on.
Who should attend? New craft owners, those thinking to start a business, or legacy craft experts - all could find a tip or two on how to create/update their playbook to address the challenges ahead for 2023.
4pm - Can Do: Navigating Production and Packaging as a Small Brewery
Don Marcil (Stout Tanks and Kettles) and Garett Lockhart (Twin Monkeys Beverage Systems)
Join Don Marcil of Stout Tanks & Kettles and Garett Lockhart of Twin Monkeys Beverage Systems as they discuss the most important elements of brewery business growth.
Production and packaging go hand in hand to determine the amount of revenue your business can generate as well as the reach of your brand. Follow along as these two industry professionals discuss distribution and the benefits it provides to your business, as well as the potential pitfalls. Why should I package my beer? How do I know if my business is ready to get into distribution? What options are available for small breweries? What materials are involved?
Packaging technology gets better each year. Take some time to learn about where the industry is evolving, and plan your next steps as a business. With proper planning, you can set up your production space for effective packaging and distribution. In order to bring new people to your business, your beer needs to be on the shelves somewhere, making new friends. Let the experts help you map it out.
Stout Tanks is located and Portland, OR, and makes quality equipment that brewers can afford. They are one of the leading suppliers of brewing equipment to the craft beverage industry. By working alongside customers, the Stout Tanks team has been involved in the design, engineering, and delivery of thousands of successful brewing systems across the world.
Don left his life as a graphic artist to pursue his dream of brewing beer. He enrolled in the American Brewers Guild in 2009 and did a 5 week apprenticeship in Portland Oregon at Hopworks Urban Brewery. In 2010 he was working from the bottom up washing kegs, cleaning brite tanks and fermentation vessels, packaging and finally mastering the hot side operations. During the 1000’s of batches brewed, Don was fortunate to learn many styles, techniques and gain the friendship of some incredible brewers.
Twin Monkeys Beverage Systems Inc. was founded to solve problems. The founders used their background knowledge in brewing and engineering to reimagine canning technology. Twin Monkeys was born in Denver, CO in 2015, and has been improving craft canning ever since.
Garett Lockhart decided it was time for a career change in 2010 and pursued his dream of becoming a brewer and volunteered at 5 Seasons Brewpub in Atlanta. After a couple months of volunteering, he attended brewing school at the Siebel Institute of Technology. Shortly after finishing Siebel, he got an entry level production position with Red Brick/Atlanta Brewing. After a few months he began brewing and then became Brewmaster in 2013. In 2015 he was promoted to president. In 2021 Garett accepted a position with Twin Monkeys to help brewers with their canning goals.
5pm - 2023 Employee Satisfaction Report Presentation
Andrew Coplon (Craft Beer Professionals/Secret Hopper) and Michael Varda (Craft Beer Advisory Services)
Craft Beer Professionals is partnering with Craft Beer Advisory Services to complete an industry-level report on employee satisfaction trends.
Join us for a presentation of the data, a look at trends, and insight into the state of employee satisfaction in our industry.
Please take 5 minutes to complete our survey.
Rewatch the 2022 presentation here
Tuesday, April 4th
11am – Welcome
Andrew Coplon (Craft Beer Professionals/Secret Hopper)
11:10am – Would ChatGPT Recommend Your Brewery to New Drinkers?
Scott Kolbe (Market Your Craft)
It’s virtually impossible to scroll through your newsfeed without seeing a new headline about ChatGPT. Schools have banned the tool. Lawmakers are using it for speech writing. It’s passing law exams and writing code. Artificial Intelligence (AI) is having a moment due to its ability to answer questions as if you were talking to a human. But should brewery owners and managers be scared?
Your business may be one of dozens or even hundreds of search results. So, what value would ChatGPT or other AI tools offer consumers in a similar search scenario? The answer seems to be a faster pathway to “Yes."" Imagine a complex question returning 10 results versus 1,063. Who wouldn’t welcome more personalized results delivered conversationally?
We believe work done now to craft your unique brand story will position you for the eventuality that Artificial Intelligence will help new drinkers find your brewery:
- Build authority using owned media
- Build engagement via social channels
- Build buzz through press and competitions
It’s too early to predict where ChatGPT and other Artificial Intelligence tools will provide the most value. We can be sure, however, that Microsoft, Google and other A-list tech companies will continue exploring ways to integrate AI into their offerings: first for free and then in a monetized way for advertisers and subscribers. Presentation attendees have access to 10+ Complimentary Guides, with storytelling techniques to keep fans engaged and the proven tools to build momentum and capture new sales in this new environment.
12pm - Mobile Canning Vs Canning Line Investment
Roger Kissling (Iron Heart Canning)
Packaging is the gatekeeper to your brand. While there are pros to having your own canning line, a canning line investment will tie up a lot of capital, floor space, and require a brewery to hire more staff. With mobile canning you have the benefits of can size flexibility, the ability to can in smaller areas, the option to expand with more tank space since packaging equipment isn’t taking up valuable floor space, and a crew of operators who can every day – not just once or twice a week. Learn about the pros and cons of both options in order to make the best decision for your brewery.
12:30pm - Your Lease is Up, Now What? A Brewer's Perspective
Jacob Mitchell (Craft Brewing Company)
1pm - Is Online Brewing Education Right For Me?
Charlie Cole (Great Revivalist Brew Lab)
Is formal brewing education necessary? Is it worth the cost? Can I just learn from free videos and forums and get the same thing? I’m already a professional brewer, is it too late for formal brewing education? I don’t want to learn to brew, I want to learn other parts of the industry, are there programs for that? Let’s explore the options out there for online beer industry education.
1:30pm - Loans, LOC, and Factoring, Oh My! Which Financing Option is Right for Your Brewery?
Derek Watson, CFO Services for Small Businesses & Former Head at Amazon Lending, and Alice Ko, Head of Marketing, at Resolve Pay
Cash is the lifeblood of a business and there are different types of options to access this capital. Learn how to rethink your financing and sales strategy to expand your customer base, get paid faster, and grow your revenue smart and sustainably. This webinar will offer strategies and insights to help you understand different financing options (including ones you don’t know about!) and how to mitigate risk. This will be a panel interview between Derek Watson, CFO Services for Small Businesses & Former Head at Amazon Lending, and Alice Ko, Head of Marketing, at Resolve Pay (one of our partners).
In this session, you will learn:
- Traditional options for financing (loans, line of credit, factoring, trade credit insurance, credit terms, and newer “advance payment” methods)
- How to assess risk and credit for new customers
- How to use payment terms to grow your revenue and margins
2:00pm - Taproom Transaction Fees Simplied
Rachel Kelsey (Arryved POS) and Mel Smith (Perkins & Co)
In an industry with continuous changes and cost increases, every dollar you spend must add value. You understand every part of your business intimately, so why should the price of your Point of Sale (POS) be any different?
The costs of POS systems are complex, making it hard to compare price tags among providers. There are many variables to think about: Hardware your business needs; what features are included in the monthly fees; and, of course, payment processing costs.
Consider this free webinar the For Dummies book you wish they made. With the help of Mel Smith from Perkins Co and Rachel Kesley from Arryved, we’ll answer all of the intimidating POS pricing questions you have, so you can walk away with a thorough understanding of your all-in costs.
2:30pm - Inside How Inclusion & Universal Design Can Work in a Brewery
Kelly Weiss (Perkiomen Valley Brewery)
This session will highlight why and how we designed our brewery, Perkiomen Valley Brewery in Green Lane, PA to be physically and sensory accessible, comfortable, and safe while being trendy all at the same time. We've done it so well that most guests do not know what we have done because they cannot delineate where the trendy design starts and the modifications and accommodations are inserted. But, people who need the accommodations and modifications notice right away and often come up to thank us sometimes, with tears in their eyes.
We will talk about the monetary benefits and why it is a good business decision to incorporate inclusive universal design into your business. And most importantly, we will talk about the human benefits of incorporating inclusive universal design. Come to this session to find out about the little-spoken-about elements of inclusive design and the tangible and truly incredible benefits they create from creating a community to how it shows up in your business's bottom line. Walk away with ideas you can take immediate action on and others that you can place into your future business growth plan.
3:00pm - Progression Towards Succession: Setting Up Your Brewery for a Successful Exit
Larry Chase (Ray Johnson Group)
At some point in time you, as a brewery owner, realize that whether it’s a few years or 10+ years away, you won’t be involved in the business forever.
Every day you think about how to set up your business for a successful exit that’s good for all stakeholders – employees, customers, other investors, and you.
One day you discover open-book management and its potential to grow your people and your business at the same time.
Because of that you begin implementing what is really a people operating system where your employees think, act, and feel like owners.
Because of that your business develops an ownership culture with increased trust and high employee engagement along with the positive financial impacts of consistent performance and profit growth.
Until finally your brewery is a business of business people and you can feel confident exiting when the time is right for you.
3:30pm - Brew Up Your Profits: Mastering Draft Beer Efficiency
Jon Childress (BarTrack)
Draft beer is one of the most profitable items for a brewery, but it’s also one of the most difficult to track and manage. Draft beer is a high-volume product with a relatively low cost, but it’s also susceptible to losses due to poor inventory management, theft, overpouring, foam, and line cleanliness. Over time, this can add up to a substantial amount of money that could have been made if that beer had been sold. This is why tracking draft beer loss is so important. To maximize profits, brewery owners and manager must stay on top of their draft beer loss tracking.
Draft beer loss tracking requires brewery owners to measure the amount of beer they pour vs. the amount they are selling. If the amount of beer they pour exceeds the amount sold, it indicates that there is a loss somewhere in the process. It could be due to many contributing factors.
The key to successful draft beer loss tracking is to track each keg from the time it’s filled until the time it’s empty. Previously, this could have involved manually recording the number of pints poured from each keg and comparing it to the amount of beer sold to identify any discrepancies. This will only get a brewery so far as this technique is extremely time consuming and more importantly, does not identify where and when the loss has occurred.
In this discussion, we'll break down the most prominent causes of draft loss and discuss basic waste-reduction measures. We'll also talk about how cutting-edge technology is transforming the way breweries can maximize their time and efficiencies with only a few minutes a day.
4pm - Tea Leaves: Using Data to Manage a Smart Portfolio
Aaron Gore (Bevana)
If you don't know where you are, how can you know how to get to your destination? Far too often in craft beer, companies are forced to make decisions based on "feel" rather than informed by facts and information. Extrapolation and anecdotes replace facts and trends, and the gut replaces the brain as the primary decision maker. But access to data doesn't have to be difficult, and finding useful guidance in that data doesn't have to be hard. Quality data and basic analytical tools are absolutely vital for making well-informed decisions in any business, and can be the difference between thriving and failing in an increasingly competitive market. In this session, attendees will learn the basics of interpreting and making use of their company's data, and how to apply it to real-world scenarios such as portfolio management, sales direction, and market positioning.
5pm - 5 Financial Drivers to Reduce Costs and Make More Money
Kary Shumway (CraftBreweryFinancialTraining.com)
In this session, you'll learn how to use the power of financial literacy to reduce costs and increase profits in your brewery. We'll explore the key drivers of sales, margins, operating expenses, and cash flows, and provide you with actionable steps to boost your bottom line. Costs are rising everywhere. In this session we'll provide proven and profitable tips to save you money.
Wednesday, April 5th
presented by Jason Sleeman | Brewery Lender
11am – Welcome
Andrew Coplon (Craft Beer Professionals/Secret Hopper)
11:10am – Small Brewery Labs: Small Tips Can Make Big Changes in Yeast
Scott Hedeen (Burnt Hickory Brewery)
With competition increasing, you have to make the best beer you can. We will teach how to build and run a small QC lab for a small nano/micro breweries on a budget. In this session, we will discuss using a microscope to count cells, staining cells to test viabilty, using a basic titration set up to test for acid/bacteria pH in berliners, and more. A little attention to detail can go long way. Small breweries need QC more than ever.
11:30am - Lessons from the Other Side: Learning from Brewery Closures
Panelists: Bob Sylvester (St. Somewhere), Dean Brundage (New Republic),
Kelly Meyer (How Not to Start A Damn Brewery Podcast & Book)
Moderator: William Teasley (Khonso Brewing)
Too often we are presented with formulas for success and that if we only follow them that our businesses will be successful. That is not always the case as sometimes even small decisions can have a huge negative impact later on. This panel session is an examination of such decisions, unmet challenges, or other situations that have put some brewery owners in the position of closing operations. Join us for a frank discussion on making the decision to pull the plug and what comes after that.
12pm - Leveraging Technology to Supercharge Your Sales
Chris Dowling (Ohanafy)
The craft beverage industry relies on three pillars for success. The first is your product, the second is your brand, and the third is technology. Most craft beverage businesses check the box for the first two pillars, a great product, and brand, but lack heavily on the third, great technology. To succeed in today's competitive and unpredictable economic environment, leveraging great technology is the key to long-term success.
As you continue to produce a great product, learn how to supercharge your sales and use real-time data to help you sell more, grow faster, and do it in a way that sets you up for continued growth.
12:30pm - Is Your Website ADA Compliant? What You Need to Know.
Devon Hoffman (Site-Seeker, Inc.)
When brewery owners think about ADA Compliance and their brewery, they typically think (understandably enough) about their On-Premise Compliance. This could be the stalls or sinks in restrooms, Railings on stairwells, ramps at the entrance, elevators and things like that are all you need to plan for, right? Well, those expectations of compliancy with your on-premise experience also extend to your virtual ones. So, if you're not thinking about your website experience in terms of ADA Compliance as you to for your physical one, you could find your brewery being sued. In fact, there has been an up-tic not just in the number of lawsuits related to website compliance, but specifically in brewery-related lawsuits regarding non-compliant website as well. What does that mean? How can it be addressed? Is your website truly compliant? We will plan to answer these questions and explain to you what you should be planning to do to make sure your brewery is making these compliance best efforts. While we won't be able to provide you with legal advice or direction, we can share what we know are the 'hot spots' for non-compliance and help you with creating a site that's truly accessible by everyone in the process!
1pm - Fallacies & Fantasies: The Truth Behind Business Valuations
Fred Kaplan (Stony Hill Advisors)
The valuation of a business involves analyses from multiple perspectives: Assets, Income, and Market. While market-based ""Rules of Thumb"" can provide estimates of value multiples based on historical transactions (e.g., 4 times Trailing Twelve Month EBITDA), this ""precedent transaction"" data represents the averages from multiple sales. What is your value if you are not average among your peers?
We will answer questions like:
- How can you influence your valuation?
- What non-financial factors impact value?
- Why is EBITDA only a moderately useful metric for valuing the “middle market”?
- Why would different buyers calculate different values for your business?
This seminar will dispell valuation myths, describe the most common valuation methodologies, explain the valuation process, and show how to leverage key drivers to maximize your business value.
1:30pm - Optimizing Self-distribution: Making Distribution Efficient and Cost Effective
Sam Williams (BrewMan by Premier Systems)
The presentation would be about sharing best practice from other breweries who regularly self distribute and how they've made their processes efficient and cost effective. One of the key reasons why we have expertise in this area is that outside the US self-distribution is the norm for craft breweries rather than third party distributors and over the years the BrewMan team has helped their users make these processes much more efficient.
The primary areas that would be discussed would be:
- Importance of gathering delivery data
- Communication with customers
- Planning routes
- Picking and Loading efficiently
- Obtaining proof of delivery
- Flexibility while on a route.
- Batch and Keg Tracking
- Going paperless.
All of these will be discussed in a best practice format regardless of technologies used to achieve these goals.
2pm - Tech & Sustainability: Aligning Your Strategic Priorities for Maximum Impact
Jeremy King (Doozy Solutions)
There has perhaps never been a more complicated time to run a consumer-facing brewery operation. The newer generations of beverage buyers want accountability from the brands they support. Employees want their workplaces to make sustainability a priority. And investors want companies not just to use resources as wisely and ethically as possible – but also to be able to prove it when asked.
Join Jeremy King, Co-founder and Principal at Doozy Solutions, as he discusses the role of technology in tracking and transforming your brewery's sustainability initiatives while increasing transparency throughout your supply chain. Topics will include:
- Using technology to scale with a lighter footprint
- Understanding the role that data plays in measuring sustainability throughout your supply chain and operations
- Keeping profitability at the forefront of your sustainability efforts
- Connecting your sustainability initiatives back to your brand and customer experience
- Using tech to achieve sustainability certifications
2:30pm - Sustainable Brewing with a Mash Filter in a Craft Brewery.
Rich Michaels (IDD Process & Packaging)
Brewing with a mash filter is a sustainable method for brewing beer that reduces environmental impact compared to traditional lautering. This technology is over 100 years old and is becoming more popular as raw material costs rise. The mash filter is highly efficient, requiring less grain to make the same gravity beer. The reduced amount of water used during the process makes the mash filter an environmentally friendly solution. By using a mash filter, breweries can contribute to a more sustainable future while producing high-quality beer. Additionally, locally sourced substrates can be used to further reduce carbon footprint.
3pm - Proper Care and Feeding of Stainless Steel
Dana Johnson (Birko - A Diversey Company)
Stainless steel used in the brewing industry needs to be properly cared for in order to make the best beer, batch after batch, year after year. Which chemicals and procedures to passivate new equipment prior to being put into service and then keep it in good condition once the brewery is operating? This presentation will discuss the chemicals and procedures to passivate stainless steel and keep it in pristine condition, now and in the future. The particular focus of this discussion will be on 304 stainless steel, the most popular grade of stainless steel found in breweries. Specifically, we will take a look at which chemicals are beneficial to the metal, and which ones can be detrimental and potentially cause issues down the road. A novel approach for routine cleaning that also keeps the metal passivated and flavor neutral will be discussed, complete with before and after photos.
3:30pm - The 4 Reports Your Brewery Should Review Monthly for Growth
Matthew Hon (BrewNInja)
Whether you're using Excel files, big ERP systems or a mish mash of accounting and other apps. We believe these are 4-5 reports and metrics that brewery owners and managers should look at frequently in order to prime their brewery for growth.
In this presentation we go over those numbers from valuation of inventory to profitability to sales / growth metrics. The goal is to not only teach but remind owners why its' important to keep tabs and a history of these metrics and reports.
4pm - Make Your Label Standout
Wayne Metcalfe (Brook + Whittle)
In this session, we will discuss ways on how to make your label standout from the competition on the shelf and encourage your audience to pick up your can/bottle. If no one picks up your can/bottle, I guarantee they are not going to buy. We will look at techniques to engage with your patrons with more than color. We'll show how to use 3D, QR codes, smell, feel and various other techniques to engage. We will also keep in mind ways to keep your label cost reasonably priced.
5pm - Selling? What a Buyer is Looking for in Your Brewery
Panelists: Jason Sleeman (United Community Bank, Brewery Lender), David Lentz (Saucy Brew Works, Controller), Jeff Adam (Adam Noble Group, President)
Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)
Is now the time to sell your brewery? What is a buyer going to be looking at when they evaluate your brewery for a potential purchase? In this panel discussion, we will be joined by some experts who can tell you about what makes a brewery attractive to a buyer, what you should be doing if you want to sell and how profitability and key drivers will determine what you will ultimately walk away with.