Food and Beer Pairing should be a fun way to market your brand. A great pairing can inspire a customer and create loyalty to your brand. This presentation will discuss beer vocabulary, food vocabulary, and beer and food interactions. The presentation will then bridge those concepts into customer-facing applications: designing a specialty dinner menu, incorporating pairings into your daily menu, beer labels, and social media.

As an Advanced Cicerone®, Chema is a passionate beer educator who loves to spark interest in consumers and beer professionals. An engineer by profession, Chema is currently focused on business development and project management. “My strength is applying beer knowledge to drive sales, improve employee retention and morale, and generate memorable beer experiences.”