There are more craft breweries (cideries, meaderies, distilleries…) than ever before, and competition for the attention and loyalty of craft beer drinkers is fiercer than ever. There is a huge advantage to effectively providing and communicating value to those drinkers. So what do craft drinkers value? How can we creatively communicate that value? Let’s get some smart people from around the craft beverage industry together and talk about it.

Panelists:

• Chris Holden (Director of Sales and Marketing, The HOPGUILD)
• Madeline McMahon (Founder, Madeline Fleehart Consulting)
• Rachel Adams (Director or Marketing, The Nations Brewing)
• Rick Hatch (Head Brewer, Aspire Brewing)

Moderator: Chris Ovelay, Founder/CEO of Get Hoptimized (Marketing)