VIRGINIA BEER DAY

Celebrate the 2026 Virginia Beer Day on Thursday, August 13 with a limited-edition pint glass available only at participating breweries. Support local beer and collect a piece of Virginia pride.

$1 from every pint glass sold will go directly toward funding scholarships for the 2026 Virginia Brewers Conference, helping more professionals grow in our great beer community.

Pint glasses drop on August 13 and are only available in person. Once they’re gone, they’re gone!

What is Virginia Beer Day?

On Thursday, August 13, 2026, participating breweries across Virginia will sell an exclusive 16 oz Willi Becher glass, available only in taprooms while supplies last. Each glass will feature a custom design created by Chad Hilton of Vasen Brewing. The.Chad.Bod is a Brand Director, Illustrator and Graphic Designer based in Virginia. They have been in the craft beer industry for half a decade creating vibrant, and often trippy, illustrations for beer labels and merchandise. They love spending time with their wife and dog & enjoy drinking a good czech pilsner. Chad is also the Director of Marketing and Design at Väsen Brewing Company.

It’s a simple and effective way to:

• Drive taproom traffic on a Thursday
• Offer something special to loyal guests
• Be part of a unified statewide celebration
• Support scholarships for industry professionals

And most importantly—$1 from every glass sold will go toward scholarships for the 2026 Virginia Brewers Conference, helping industry professionals access valuable education and networking opportunities.

How to Participate

Step 1: Sign Up

Let us know your brewery is interested by filling out this quick form.

Step 2: Order Glassware (June 2026)

Glasses are only $3.30 each, sold in cases of 12.

Your brewery keeps 100% of the revenue from sales in your taproom.

Bonus: For every 120 glasses ordered, your brewery will receive one complimentary registration to the 2026 Virginia Brewers Conference (valued at $169).

Step 3: Pick Up Your Glasses

To make distribution easy, glasses will be shipped to designated hub breweries across the state. Each participating brewery will pick up their order from the closest hub on a scheduled date in late July. We’ll share details and exact pickup info in advance.

Step 4: Celebrate in Your Taproom

On August 13, sell the limited-edition glass to your guests, whether as a standalone purchase or paired with a pint. We’ll provide promotional assets to help spread the word.

Sign your brewery up. Email andrew@craftbeerprofessionals.org with any questions.

2025 Participating Breweries

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