Spring 2022

Presented by Arryved POS

11am – Welcome
Andrew Coplon (Craft Beer Professionals/Secret Hopper)

11:10am – Selling Beer Inclusively
Julie Rhodes (Not Your Hobby Marketing Solutions)

12pm - Hidden Costs of Canning Equipment
Panelists: Joe Wells (Fair State Brewing Cooperative), Ken Ryan (Wild Goose), Tyler Jones and Tom Sobocinski (Black Hog Brewing)
Moderator: Audra Gaiziunas (Brewed For Her Ledger)

12:30pm - Crafting Meaningful Collaborations (Panel Conversation)
Panelists: Britne Dionne & Caitlin Bradfield (Beers A’ Gogo), Chris Hughes (Thee Craft Beer Connoisseur), Michelle Turner (Excited To Feast)
Moderator: Jen Price (Crafted For Action / Craft Women Connect)

1pm - 2022 Craft Brewery Trends for Sales & Growth
Melinda Ann Lowery (Arryved POS)

2pm - 10 Steps to Successfully Implementing Brewery Management Software
Pulkit K. Agrawal (The 5th Ingredient)

2:30pm - 2021 Barley Crop: Update, Information, and Mitigation Strategies
Tyler Schoales and Tim Roberts (Country Malt Group)

3pm - Will Your Brewery Survive the Robot Invasion? Strategies to Humanize Your Brand
Scott Kolbe (Market Your Craft)

3:15pm - Opening a Brewery on a Startup Budget
Don Marcil and Doug Beedy (Stout Tanks and Kettles)

3:30pm - Raising Capital: Pitfalls and Considerations
John Szymankiewicz (Beer Law Center)

4pm - Distributor Differentiation: Identifying and Evaluating Critical Partnership Ingredients
Laura Lodge (Customized Craft Beer Programs / Start A Brewery)

4:15pm - Malternative Brewing: Usage of Enzymes to Maximize Extract and Profits
Emily Wang (Fermly)

4:30pm - How Auditing Your Social Media Strategy Can Benefit Your Brewery
Morgan Culhane (Content on Draft)

5pm - Status Woe: Finding Joy through Setting Boundaries as an Underestimated Leader in Craft Beer (Panel Conversation)
Panelists: Andrew Coplon (Craft Beer Professionals/Secret Hopper), Jamaar Valentine (Community Brewing Ventures), Mariah Calagione (Dogfish Head Craft Brewery), and Ren Navarro (Beer.Diversity.)
Moderator: Dana Kaluzny (Endswell Beer/Dana Kaluzny)

PRESENTED BY river drive cooperage

11am – Welcome

Andrew Coplon (Craft Beer Professionals/Secret Hopper)

11:10am – 6 Types of Taproom Customers: Who You Serve & What They Want

Michael Varda (Craft Beer Advisory Services)

12pm - Data Analysis for Dummies (By a Dummy)

Aaron Gore (Community Brewing Ventures)

12:30pm - Creating a Thriving Craft Brewery Through Accounting…Yes, Accounting!

Joshua Lance (Lance CPA Group)

1pm - Safe Bars Certified: A Commitment to Safe Spaces (Panel Conversation)

Panelists: Joel McClosky (Four Saints Brewing), Pola Gallie (Lower Forge Brewery)

Moderator: AJ Head (Safe Bars)

1:30pm - Third-Party Services for DtC Shipping: Questions to Ask When Selecting a Partner

Alex Koral (Sovos ShipCompliant)

2pm - Basic Barrel Repair

Matt Albrecht (River Drive Cooperage)

2:30pm - Content Marketing Strategies: It's More Than Just Instagram Posts

Chris Overlay (Hoptimized Digital)

3pm - Brewing Instagram-Worthy Beer In a Social Media World

Steve 'Hendo' Henderson (Rockstar Brewer)

3:30pm - Incorporating a Mash Filter Press into Your Brewery

Kevin Weaver (Brewmation)

4pm - Building a Bitter Brand: The Sweet Success of the Right Creative Relationship

Brett Grimes (Robot House), Dax Strickland and Kelly Moody (Bitter Sisters Brewing Company)

4:15pm - Regenerative Agriculture and Knowing Your Farmer

Greg Kessel (Two Track Malting)

4:30pm - Upgrading to Smart Fermenters: 4 insights from Your First Digital Fermentation

Magnus Valmot and Pål Ingebrigtsen (PLAATO)

5pm - 3 Breweries, Same Beer, Different Yeast: The Impact of Yeast on Beer

Panelists: Bob Sweeney (Elation Brewing), Michele Lowney (Maker's Craft Brewery), Sarah Gregor (Three Notch'd Brewing Company)

Moderator: Devin Tani (White Labs)

PRESENTED BY White labs

11am – Welcome

Andrew Coplon (Craft Beer Professionals/Secret Hopper)

11:10am – Getting Fruity: Effective Processes and Strategies Surrounding Aseptic Fruit Purees

Nick Burgoyne (AFP Aseptic Fruit Purees)

12pm - Got Cans? Your Guide to Sourcing, Decorating, and Filling

Evan Singer (Vessel Packaging Co.)

12:30pm - Starting (and Growing) Your Small Craft Brewery: Strategic Growth Planning

Cameron Johnson (Barlows Brewery)

1pm - What is Genetically Engineered Yeast?

Nick Harris (Berkeley Yeast)

1:30pm - Craft Beer School: How to Build an Engaging Education Program

Carmone MacFarlane (The Phoenix Brewing Company)

2pm - Color-Coded Copywriting: Words to Improve Your Marketing Campaigns

Julie Rhodes (Not Your Hobby Marketing Solutions)

2:15pm - How Do You Compare? A Review of Industry-Wide Brewhouse and Cellar Performance

Brynn Keenan (Grist Analytics)

2:30pm - How A CRM Can Benefit Your Sales Team

David Clarke (Craft CRM)

3pm - Creating and Retaining an Engaging Membership Program

Amy Martin (Stormcloud Brewing Company)

3:30pm - Trademark and Label Art Errors to Avoid

Brandon Selinsky (Beer Law HQ)

4pm - Building a Tech Stack: Results of a 2022 Industry Analysis

Josh McKinney (Ekos)

4:30pm - Adding Structure to Your Marketing

Warren Bondi (Beer Marketeers)

5pm - What is Fair Compensation? (Panel Conversation)

Panelists: Jake Keyes (Skydance Brewing), Jon Hyman (WIckens Law), Mandie Murphy (Left Field Brewery)

Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)