Join us for a live conversation with Maddison Violet, co owner of Ve Oh Lay Acres Winery and Farm in Canada’s Okanagan region. We will explore her journey from barback to opening a multimillion dollar winery, the tasting room experience her team has built, and how their non alcoholic wine line is driving new growth. Maddison will also share the strategies she uses to grow both personally and professionally. This conversation looks beyond the beer bubble to bring a fresh perspective from a different but closely related corner of the beverage world.

Maddison Violet is a winemaker and beverage entrepreneur captivated by the intersection of thoughtful craft, hospitality, and innovation. With experience ranging from harvests in New Zealand and Australia to building Ve Oh Lay Acres Winery and Farm in the Okanagan, she has carved a path that blends unforgettable drinks with building dynamic brands people connect with.

She has been recognized as a IWSC WSET Future 50 Under 40, Business Elites Top 40 Under 40, Penticton Top 40 Under 40, and Kelowna Women in Business Woman of the Year finalist. Her journey spans from starting as a barback at 21, to opening a multimillion dollar winery by 29, to now pioneering Muse, Canada’s most innovative non alcoholic wine brand with a functional beverage spinoff.