Fall Virtual Conference 2023

Presented by Encompass Technologies

11am – Welcome

Andrew Coplon (Craft Beer Professionals/Secret Hopper)

11:10am – Measuring Marketing Effectiveness

Chris Overlay (Get Hoptimized)

12pm – Multi-Segment Production: Future Proofing Business in a Maturing Beverage Industry

Garth Beyer (Encompass Technologies), Jamie MacLean (Sleeping Giant Brewing), Mike Denmon (Coronado Brewing), Sam Green (Untitled Art, Octopi Brewing)

12:30pm – Aligning Production Capabilities with Management Goals

Kyle Smith (Gorman Smith Beverage Equipment)

1pm – The Agony and the Ecstasy of Contact Brewing

Jeremy Cowan (Shmaltz Brewing)

1:30pm – You Got 99 Problems, But Your Mug Club Ain’t One…

Frank Green III (Modern Times), Kam Whitworth (Coronado Brewing Company), Ross Stensrud (TapWyse)

2pm – Craft Brewing is Saturated: What’s Peak Brewing and What You Can Do to Survive

Matthew Hon (Brew Ninja)

2:30pm – Your Brewery Layout – Getting It Just Right

John Gonzales and Justin Fox (Bespoke Brewing Solutions)

3pm – Brewing with Honey

Keith Seiz (National Honey Board)

3:30pm – Barreling Towards Success: Maximize Productivity by Tracking Barrels vs Dollars

Adrian Brinkley (GHJ)

4pm – Leveling Up: Systems of Internal Accountability

Panelists: Marry Brettmann (Beverage Business Builders), Ethan Tsai (Brewery Operations Consultant), Nancy Trigg (Trigg Performance Collective), Jon Hyman (Wickens Herzer Panza)

Moderator: Laura Lodge (Start A Brewery)

5pm – How to Write a Brewery Job Description

Panelists: Justin Riopelle (Brewing Industry HR Consultant), Katie Rado (Trace Brewing), Kyle Smith (Gorman Smith Beverage Equipment), Lance Furer (Bright Penny Brewing), Stephanie Vavonese (BrewRecruit)

Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)

PRESENTED BY Boelter

11am – Communicating “Kids in Breweries” Guidelines Effectively

Kyle Rheiner (Arthur Hall Insurance / CraftBrewingInsurance.com)

12pm – Culture Matters: Why Your Team’s Experience in Your Taproom Should be What You Focus on First

Andy Risvold (Forgotten Star Brewing) & Matt Schwandt (Bauhaus Brew Labs)

12:30pm – Beyond Basic KPIs: The Rise of Enhanced Brewery Analytics

Jeremy Carney (Central Coast Analytics)

1pm – Crafting Your Brand: How to Choose the Right Brewery Merchandise Mix

Kyley Wellington (Boelter)

1:30pm – Don’t be Afraid: Using AI to Create Fresh Labels

Luis Duma and Chris Sumpter (The Robots Won)

2pm – Strategically Brewing Success: Navigating Pre-Launch & Post-Launch for Your Brewery

Taylor Smith (GoTab)

3pm – Legal Issues with Opening a Second Location: What to Think About Before Saying “I Do.”

John Szymankiewicz (Beer Law Center)

3:30pm – Having Fun Planning Effective, Engaging Events for Your Brewery

Amy Martin (Stormcloud Brewing)

4pm – Tips of Tips: How to Legally Pay Your Tipped Workers

Jon Hyman (Wickens Herzer Panza)

5pm – Married in Beer: Running a Business with Your Partner (Jake + Kayleigh Lohse, Presidential Brewing)

PRESENTED BY Gorman Smith Beverage Equipment

11am – 90 Days to Better Brewery Employee Engagement

Larry Chase (Ray Johnson Group)

12pm – Addressing Sexual Harassment in Brewery Environments: Fostering Respectful
Workplaces

Danyelle Semjonovs (Beer Law HQ) and Betsy Lay (Lady Justice Brewing Company)

12:30pm – Purchasing 101: How to Make Procurement Suck Just a Little Less

Dan Klasen (Beverage Federation)

1pm – Identity – Brand Power for Success

Aaron Gore (Fresh Pitch Beverage Consulting)

2pm – Eyes on the Stars, Feet on the Ground: Staying Savvy in a Turbulent Market

Don Marcil and Mike Paladino (Lotus Beverage Alliance)

2:30pm – Using Antifoam to Improve Safety and Yield in the Brewery

Dana Johnson (Birko)

3pm – Satisfying Beer Lovers’ Demands for DtC

Alex Koral (Sovos ShipCompliant)

3:30pm – How to Reduce Brewey Production Energy Costs

Zack Hallock (Competitive Energy Services)

4pm – Big Quality Energy: The Assurance to be Consistency

Emily Wang (Fermly)

5pm – What’s Next After Beer Festivals [Go Extinct]?

Scott Kolbe (Market Your Craft)

For session details, click the buttons below.

Presented by ABS Commercial

11am – Welcome

Andrew Coplon (Craft Beer Professionals/Secret Hopper)

11:10am – Level Up-Sell: Increasing Average Customer Ticket Value in your Taproom

Aaron Gore (Arryved), Jared Steele (Lost Worlds Brewing), Kindsey Bernhard (Austin Beerworks), Marques Nash (Triple C Brewing)

12pm – Finding Your Why: Discovering Your Brand Differentiators

Julie Rhodes (Not Your Hobby Marketing Solutions)

1pm – What’s An Employee Handbook and Why You Should Have One

John Szymankiewicz (Beer Law Center)

1:30pm – The Red-Carpet Effect: 20 Takeaways from Celebrity Beverage Endorsements

Scott Kolbe (Market Your Craft)

2pm – Buying Used vs New Brewing Equipment

Scott Thurston (ABS Commercial)

2:30pm – How to Start Keeping Score at Your Brewery

Jamie Schild (A-Bay Engineers)

3pm – How to Measure Successful Supplier Relationships

Dan Klasen (Beverage Federation), Kevin Wright (Third Space Brewing), Matt Kahn (Big Ditch Brewing), Nick Reistad (Raised Grain Brewing)

3:30pm – NA Beers: Managing Compliance for Bringing Non-Alcoholic Brews to Market

Alex Koral (Sovos ShipCompliant) and Shauna Barnes (Barnes Beverage Group)

4pm – The Power of Projections

Maria Pearman (GHJ Advisors)

5pm – 2024 Employee Satisfaction Report Presentation

Andrew Coplon (Craft Beer Professionals/Secret Hopper) and Michael Varda (Craft Beer Advisory Services)

For session details, click the buttons below.

11am – Breweries & Cities: Building Effective Relationships

Moderator: Julie Wartell (UC San Diego)

Panelists: Dustin Hauck (Hauck Architecture), Gail Williams (BeerByBart), Josh Newton (University of California-San Diego), Neil Reid (University of Toledo OH), Omar Passons (City of San Jose CA), Steve Shapiro (BeerByBart)

12pm – Elevate Your Brand: Human-Centered Design Principles to Grow Your Brewery

Billy Collins (Wipfli Digital)

12:30pm – Tips and Tricks for Avoiding Equipment Issues in the Brewery

Moderator: Laura Lodge (Start A Brewery)

Panelists: Chris Leach (Wild Goose Filling), Dana Johnson (Craft Brewing at Diversey – A Solenis Company), Jon Carpenter (Openso Consulting), Mitch Steele (New Realm Brewing Co.)

1pm – Beyond “Great Beer”: Establishing a Winning Brand Presence

Moderator: Bryant Vander Weerd (Full Pour Media)

Panelists: Devin Quinn (Dogfish Head), Lauren Kayl (WeldWerks Brewing), Paul Verdu (Lake Louie Brewing)

1:30pm – Crafting a Startup Mentality: How to Build Better, Faster.

Adrian Pawliszko (Kegshoe)

2pm – Reducing + Eliminating Beer Losses from Dry Hopping

Christian Pettit (Flottweg Separation Technology)

2:30pm – Navigating Brews and Risks: The Love-Hate Relationship Between Brewery Owners and Insurance

Kyle Rheiner (Craft Brewing Insurance/Arthur Hall Insurance)

3pm – 3 High-Octane Marketing Campaigns to Fuel Your Brewery’s Growth

Chris Overlay (Get Hoptimized)

3:30pm – How Quality Packaging Affects How Your Customers See You

Roger Kissling (Iron Heart Canning)

4pm – Elevating Brand Trust & Loyalty Through Connected Experiences

Daniel Hill (Cellr)

5pm – Motivating Taproom Staff in Tip Pool World

Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)

Panelists: Bobbi Gabler (Skydance Brewing), Brad Barrett (Gravity Taproom), John Kelley (Arryved POS), Kim Collins (Guardian Brewing Company), Linus De Paoli (3 Gatos Brewery)

For session details, click the button below.

11am – Where’s the Profit? How to (Actually) Make Money Selling Your Beer in 2024

Chris Farmand (Small Batch Standard)

12:30pm – Building a Small Family Business Under 200K

Alexander Porter (Blue Oak Brewing Company)

1pm – Innovation on Tap: Harnessing Brewstilleries to Adapt and Thrive

Don Marcil (Lotus Beverage Alliance)

1:30pm – Benefits for Brewers: Delighting Staff + Increasing Profits with Nontraditional Strategies

Jonathan Nystrom (Benefits for Brewers)

2pm – Mug Club Mayhem: Turbocharging Your Bottom-line with Recurring Revenue!

Ross Stensrud (TapWyse)

2:30pm – How to Transition Your Brewery from CO2 Dependence to CO2 Independence

Kim Dalum (Dalum), Lenzie Kinyon (Dalum), Paul Graham (Central Waters Brewing), Jan Paul (Dalum client and Brewing Consultant), Eric Dean (Dalum)

3pm – How to Generate More Events Leads for Your Taproom

Melissa Buck (Hiccup)

3:30pm – Good Things Come in Superior Packages

Grant Smith, John Toth, and Mark Saylor (Pneumatic Scale Angelus)

4pm – Understanding the Research and Development Credit: Brewing Up Tax Savings

David Oksenhorn (Marcum LLP)

5pm – Cash Flow Magic for the Thirsty Brewery

Matt Hon (Brew Ninja)